Inspiring fashion fans with a physical-meets-digital NYC thrifting tour.

To celebrate female fashion fans as limited-edition classics, we partnered with adidas to reintroduce its 1984 basketball shoe, Forum, with a new generation of creators. By taking over an 80’s city bus to bring fashion influencers on a thrift tour through NYC, the women styled 28 original looks for Forum. The day played out in real-time on social where followers joined digitally, and the looks were put up for grabs on social and adidas app.
Thrift & Ride 
adidas FORUM
2021