I’m a creative leader with a passion for crafting innovative experiences, strategic brand platforms, and soulful design systems. 

My core focus

Making space for creatives to do their best work while helping them develop skills

01 The Creative Team

Holding the bar for excellence from original concept to pixel-perfect execution

02 The Work

Partnering with cross-functional capability leaders to deliver exceptional work

03 The Project Team

Building relationships to discover unique client strengths, challenges, and opportunities

04 The Brand

adidas


VIEW SELECT PROJECTS
adidas FORUM   |   Experiential Activation
adidas Running   |   Digital Activation

Samsung


Samsung Mobile   |   Social Activation
Samsung Mobile   |   Brand Activation

Google


Think with Google   |   Interactive Editorial
Think with Google   |   Interactive Editorial
Google   |   AI UX Weather Reports 🔒

AI Creator App

Google   |   AI UX + Product Design 🔒
Google   |   AI Video Playlist 🔒
Google Store   |   Interactive Product Demos
Google Store   |   Virtual Try-On Experience 🔒
Think with Google   |   UX + Brand Architecture

PING


PING   |   E-commerce Brand Platform 🔒

Spotify


Spotify   |   Loyalty + Retention Program
Spotify   |   Personalized Playlists

UNIQLO


UNIQLO   |   Digital Activation

Core Skills

  • Extensive experience designing for all users across devices and surfaces. Ability to manage and execute large-scale, cross-platform initiatives. Experienced leading teams of UX / UI designers to concept, prototype, test, build, launch, and maintain accessible products and features. An innate ability to distill complexity into intuitive, lovabe, and meaningful experiences.

  • I combine compelling creative ideas with technology innovation to reimagine what’s possible. I work closely with Creatives, Developers and Technologists to prototype, build, QA, and implement highly accessible, pixel-perfect digital products and experiences.

    • AI Content Generation
    • AI User Experience
    • Marketing Automation
    • AR/VR/MR

  • I operate on project leadership teams with my counterparts in Production, Strategy, Client Engagement, and Technology. I also manage retained accounts with multiple workstreams, creative teams, and client groups.

  • I work closely with clients to better understand how their business works and help solve their hardest problems.

  • I like to craft and present a narrative around creative concepts. Expressing the full capacity of what something could be with brevity, impact, and style.

    • moderated panels at Adweek
    • lead client workshops
    • quoted in press

  • I’m passionate about making things with incredibly talented people. I lead core creatives alongside specialists in UX, Motion Design, Photography, Film, Editing + Post, and Sound Design to craft industry-leading work for any medium.

  • As a Creative team leader I play a role in shaping team culture, morale, and developing programming and activities for the team to feel inspired, engaged, and connected.

  • As a manager of direct reports, I am interested in the growth, happiness, compensation, and well-being of creatives on my team. I evaluate their performance, provide in-the-moment coaching, and help them develop and meet goals through regularly scheduled 1:1 sessions.

  • As a cross-functional leader, I work closely with Project Managers and Producers to create resource plans, schedules, and estimates. In addition to managing full-time staff, I also help with sourcing and interviewing for open roles and freelancers.

    Create plans, lead workshops, creative exercises, and brainstorms for teams and clients to effectively solve creative problems. This includes documenting and establishing processes at a company level and implementation at a project level.

Awards

Cannes Lion

Clio

Webby

One Show

Digiday

FWA

Awwwards

Cannes Lion • Clio • Webby • One Show • Digiday • FWA • Awwwards •